If you want customers to keep coming back to your establishment, then create a bobblehead custom made for your company brand. Bobbleheads started as toys sold in street corners to amuse children because they have unusually large bobbing heads. The cute little things then became favorite gift items for special occasions. Until now a custom bobblehead is a much treasured novelty gift item.

Your company however can ride on the popularity of bobbleheads. You can make it as an advertising tool to promote your brand. A bobblehead can surely make your company or your product a household name.

Steps to Create Bobbleheads for Branding

Just like any advertising material, you need to muster the corporate creativity of your staff in planning your bobblehead campaign.

First, you need to think of ideas that will make your brand bobblehead unique. It should stand out among similar items that have been developed by other companies.

For this purpose, research on different bobbleheads created by other companies. Find out how they designed the bobblehead to reflect their brand. You can also make an in-depth investigation on the impact created by those brand bobbleheads. The results of your investigation and research would be the basis for developing your own corporate bobblehead brand.

After arriving at an idea, find a good artist that will draw several studies of your brand bobblehead. Let the artist create at least 5 to 6 studies so that you will have variety of choices. Solicit comments from your staff and employees about your chosen brand bobblehead.

After deciding on the final design, place an initial order of several product brand bobblehead items to online custom makers. Study the actual items when it arrived from the custom bobblehead makers. If you are satisfied with the final product, then it is the time to create and plan your advertising campaign using bobblehead branding.

Launching Your Brand with a Bobblehead

You can hire a professional advertising campaign firm to help you devise the right strategies to launch your branding. An ad firm can certainly enhance the effectiveness of your branding campaign.

As a start, you can launch your bobblehead branding to your existing loyal customers. The customized item could serve as a gift of appreciation for their continued patronage. Your loyal customers can also start a buzz though word of mouth which could attract other prospect clients.

Creating a buzz is important in branding, so make your corporate bobblehead a viral item. You need to create excitement and target customers that can create such viral buzz.

For example, you can send your brand bobbleheads to several news people and magazine columnists. Make a small note that you will appreciate any review of your new ad material.

You can also pay some publicist to make a review and feature your bobblehead product brand to several publications both online and in traditional media. You can also ask some of your staff to blog about your branding campaign.

In a few weeks after your launch, you can certainly feel the buzz created by such word of mouth advertising.

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